Evaluative Conditioning as Memory-Based Judgment

Evaluative Conditioning

Classical conditioning experiments are reviewed in which the dependent variables are subjective responses, typically involving the evaluation of stimulus materials. These experiments suggest that classical conditioning produces a positive or negative change in the evaluation of previously neutral stimuli. We re-interpret these studies as well as presenting data of our own to support the view th...

Reevaluating evaluative conditioning: a nonassociative explanation of conditioning effects in the visual evaluative conditioning paradigm.

In 2 studies, the authors investigated whether evaluative conditioning (EC) is an associative phenomenon. Experiment 1 compared a standard EC paradigm with nonpaired and no-treatment control conditions. EC effects were obtained only when the conditioned stimulus (CS) and unconditioned stimulus (UCS) were rated as perceptually similar. However, similar EC effects were obtained in both control gr...

Distorted evaluative space: the theory of relativity in evaluative judgment

Implicit misattribution as a mechanism underlying evaluative conditioning.

Evaluative conditioning (EC) refers to the formation or change of an attitude toward an object, following that object's pairing with positively or negatively valenced stimuli. The authors provide evidence that EC can occur through an implicit misattribution mechanism in which an evaluative response evoked by a valenced stimulus is incorrectly and implicitly attributed to another stimulus, formi...

Experimental philosophy, clinical intentions, and evaluative judgment.

Recent empirical work on the concept of intentionality suggests that people’s assessments of whether an action is intentional are subject to uncertainty. Some researchers have gone so far as to claim that different people employ different concepts of intentional action. These possibilities have motivated a good deal of work in the relatively new field of experimental philosophy. The findings fr...